Applications of Machiavelli Essay Example | Topics and Well Written Essays - 1750 words

Applications of Machiavelli - Essay Example Since a corporation is viewed as a human being sometimes, he may forget to look at the grievances of his employees. If a manager does not understand the grievances of his/her juniors then it becomes very difficult for them to address their challenge. If this does not happen then the leader is likely to face rebellion and therefore a good leader must have his fingers at the pulse of his/her employees. John and Johnson Company have applied this option through its strong business ethics principle. The company exhibits strong business ethics whenever conducting its business. While collaborating with the manufacturers, John and Johnson ensure that there is a strong client-customer relationship. It feeds the manufacturers with the required information on the products customers require, defining their features and characteristics. Additionally, the company ensures good relationships with its customers, especially in meeting their needs and responding to their queries. Thus, it observes mora ls and ethical business relations with its customers. It avoids the use of child labor, provides the customers with safe products, and even educates the customers on the various products they provide to them. The author believes that any good leader to be successful must be able to maintain an air of power. He proposes that the leader should always have the last word despite listening to advises from various sources. He is insists that it is not good for a leader to let others know what he/she is thinking about. Another important lesson that we learn from Machiavelli is that good managers should be able to appeal to people’s passions. Just like a good leader, a corporation should strive to gain human loyalty. This will help the leader gain recognition, reliability, and loyalty from his/her juniors. In the business arena, this is called the principle of marketing which involves creating a strong brand image. John and Johnson Company has managed to create a good brand image whi ch is attracting and maintain loyal customers to their company. There are various definitions regarding branding. According to American Marketing Association, branding refers to the name, sign, symbol, or design that is meant to identify a good, product, and services and distinguish from one seller to another. According to this definition, branding is not just the concept of marketing your product and making it known but it is the concept of differentiating a product or a service from one seller to another. According to the American marketing Association, a good band must be able to deliver the intended message clearly in addition to confirming the credibility of the product or service. A good brand should also be able to connect your target prospects emotionally and motivate the buyer in addition to concreting customer loyalty. Since time in memorial, brand has been seen as a part of the product to cause fashion. With this in mind, communication strategy towards the brand, has been working on exposing brand image of a certain product. According to (Aaker & Joachimsthaler), the traditional way of branding was only concerned with building the brand image, which according to them was only leading to short-term results. According to (Kapferer), a brand is supposed to be disclosing hidden qualities of the product or the service that people cannot come into contact or see. Moreover, Machiavelli teaches the value of always watching our back as good managers. In his

A Speech About Tennis Shoes or Presentation Example | Topics and Well Written Essays - 500 words

A About Tennis Shoes - Speech or Presentation Example A major distinction could be made between the tennis shoes based on the material used to make them. Generally, there are three different types of tennis shoes made up of canvas, leather and vinyl. Shoes made of canvas provide comfort to the feet since it is the most breathing material and the one which keep the feet without sweating. On the other hand, leather shoes provide better stability and the material is much comfortable for the feet even if it breathe less. Shoes made of vinyl are the most comfortable choice for the feet but possess the disadvantage of making the feet hot and sweat even though vinyl is able to absorb water from the wet surroundings. You should also realize that tennis shoes vary according to the nature of the court. Specially designed shoes are available for hard courts, clay courts and grass courts and players could choose their shoes accordingly. Shoes which have added tread and soft sole are suitable for hard tennis courts and you can go for flexible and so ft souls if you are going to play on soft courts (Brown xvi). The sole of the shoe is considered to be an important part and different types of rubber components are used to increase the durability of shoes.